New Zealand Focus® is a brand established by New Zealand Trade & Enterprise (NZTE) in 2006 at the heart of Wan Chai, Hong Kong. Originally designed to showcase premium imported food and beverages from New Zealand to consumers in HKSAR, the operations have been commercialized by agreement with NZTE and today have offices in Auckland, Hong Kong, Guangzhou and Shanghai, China.
New Zealand Focus® provides a one-stop shopping centre for consumers to purchase 100% pure New Zealand products. We specialise in 100% kiwi-made products that are hand-selected by our team to bring you natural kiwifruit juice, premium UMF® Manuka honey, award-winning craft beer, premium wine, natural skin care products, health supplements, chocolates, snacks, infant formula, baby skin care products and more.

The products we offer are currently sold in New Zealand, China, Hong Kong and Macau. Fully registered operations in these countries allow New Zealand Focus® to deliver products from the producer directly to the consumer. We work closely with key supply chains, supermarkets and pharmacy channels in the market; along with TV infomercial and ecommerce platforms such as TMALL. You can purchase our products at or; being assured you are purchasing from original New Zealand exporter.

Furthermore, New Zealand Focus® is a certified merchant under the Hong Kong Quality Tourism Services Association (QTSA), an acknowledgement of quality and good business practices that are guaranteed to ensure satisfactory shopping.
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